Bayab Gin

Spearhead Spirits

Bayab, an audacious gin hailing from the spirited, sun-drenched African continent, exudes vibrancy, enthusiasm, and a medley of distinct flavours and sensations.

Brief

Bayab aspired to infuse the essence of Africa into the classic gin experience. The task was to create a versatile creative platform to underpin the brand for at least three years, while also providing a foundation for communications and campaigns spanning diverse cultural spheres, such as art and fashion.

Approach

Our strategy unfolded in three progressive stages:

Research – Delving into the competitive landscape, emerging trends, expert perspectives, and above all, the preferences of Bayab's target audience.
Strategy – With the gathered insights, we crafted a creative platform driven by strategy. Regrettably, we cannot divulge the specifics as they remain confidential.
Partnerships – Informed by the selected creative platform, we proposed collaborations that would resonate with Bayab's brand in key markets including London and LA. This included a range of brands, talents, events, and festivals operating within the realms of fashion, arts, and the creative community.

Impact

We successfully introduced a game-changing brand into the market, forging connections between culture, content, community, and commerce on both local and global scales. This transformative project was accomplished in under four weeks.