Hello. We’re Orange

We help brands to define their unique and authentic place in the world and express it with beautifully crafted design and language.

Through strategy, production and partnerships, we help clients connect with their audience, tap into new consumer markets, and align with the ever-changing cultural zeitgeist.

We’re made up of nimble network of collaborators, led by senior-level partners with 25+ years of combined experience.

We think that being a small agency is beautiful. Partly because it means we can get together with super-talented people who make us look good. We’re open about the specialists we work with.

Meet the Team

  • Tola Alade

    PARTNER, BRAND & CREATIVE DIRECTOR

    Tola Alade is a visionary entrepreneur and accomplished creative leader whose motivation stems from people, cultural identity, and the power of impactful creative ideas. Tola's mission is to build a new mainstream shaped by Africa's culture, stories, and emerging brands.

    With over 15 years of experience across digital, print, and branding, Tola has honed his skills as a Design Director. Starting out as a freelancer, he established and ran his own agency, Swifty Studios, for seven years. In 2017, Tola's expertise led to his appointment as Head of Design at 90/24 Media, a digital sports agency where he has successfully managed and directed design strategies for high-profile clients.

  • Ale Cabra

    PARTNER, STRATEGY & BUSINESS DIRECTOR

    Ale Cabra is a seasoned professional in brand and digital experience strategy and implementation, with a track record of creative agency leadership. With expertise in client services and team management, Ale has coached and mentored teams to deliver growth strategies and build strong relationships with clients and partners. Ale's crisis management skills, relationship building abilities and her understanding of people/product/process dynamics are a valuable asset to any client who needs a robust and trustworthy agency partner. Ale also excels in new business and pitch leadership.

Our approach

  • Tired of the same perspectives tackling the same briefs? Every project assembles a bespoke team of cultural innovators. Work with diverse, experienced talent who understand the nuances of cultural representation.

  • We navigate the communities, creators, and movements shaping today's cultural landscape. In a world of noise, we help you find signal.

  • Cultural communities gather around shared values. We identify yours and create content that fosters genuine connection, helping your brand be embraced not endured.

  • We're comfortable taking the road less traveled. We encourage clients to be bolder, creating cultural moments that transcend expectations.

  • Consumer. Category. Culture. Company. Where these four elements intersect, we find your brand's unique cultural position and build from the ground up.

We build brands in culture that move people.

The journey to authentic expression starts here