The Basketball Africa League (BAL), a partnership between the International Basketball Federation (FIBA) and the National Basketball Association (NBA), is a new professional league featuring 12 club teams from across Africa. The BAL builds on the foundation of club competitions FIBA has organised in Africa and marks the NBA’s first collaboration to operate a league outside North America.
Basketball Africa League
BAL IN ACCRA
Brief
In December 2022, BAL hosted an exclusive VIP experience to activate the beginning of its partnership with Event Horizon as well as its existing global partnership with Hennessy. The goal of this BAL IN event is to leave a lasting footprint of the BAL spirit in Accra, celebrate and showcase BAL's African identity and culture through fashion, music and art.
Approach
Orange was commissioned by BAL to provide creative direction, event branding and social media content strategy for the BAL IN ACCRA event whilst working closely with Charterhouse - an event management company based in Accra and handling on-the-ground event production, vendor management and logistics.
Results
Taking over Kozo in Accra, our production including bespoke set design and live social media content made this exclusive experience an unforgettable success for a curated guestlist of Africa’s top executives, celebrities and influencers.
