Orange works with two types of clients: African founders and CEOs building category-defining businesses, and Western companies entering or expanding in African markets.

We combine strategic foundations with creative execution delivering Cultural Branding. Our approach has proven valuable to clients raising capital, making strategic business decisions, and building brands that command attention in complex, dynamic markets.

Whether you're an African founder scaling across borders or a Western company navigating new territory, we help you build brand value that lasts.